Brand
Manage IRIS brand assets, design system, and generate on-brand graphics.
Design System
Logo
Colors
#0f234eNavy (Primary)
#2dd4bfTeal (Accent)
#ffffffWhite
#64748bSlate
Fonts
Rubik— Primary font — headings, UI, Hebrew & English
Assistant— Secondary font — body text, Hebrew
Brand Notes
IRIS is a defense-tech accelerator at Hebrew University of Jerusalem. Tone: Professional, inspiring, tech-forward, Israeli. Target audience: Israeli entrepreneurs (veterans/reservists), defense industry, investors. Usage rules: - Always use navy as the dominant background for branded materials - Teal is for highlights, CTAs, and accents only - Maintain generous whitespace - Hebrew text should be RTL, with Rubik or Assistant